PRINCIPLES OF CONTRAST

Definition

Dominance of the Majority

Contrast of the Minority

Dominant/Sub-Dominant

Contrast of Space

Contrast of Isolation

Contrast of Space: Open

Contrast of Space: Closed

Contrast of Position

Left & Right

Top & Bottom

Contrast of
Planar and Linear

Contrast of Shape

Contrast of Tangents

Contrast of Scale/Size

Contrast of Color

Contrast of Value

Contrast of Texture

Parallel/Non-Parallel

Contrast of Motion

Complex and Simple

Contrast of Recognition

Contrast of
Curvilinear/Rectilinear

Angular/Non-angular

Large/Small

Positive

Positive/Negative


PRINCIPLES OF BALANCE

Definition

Matrixes

The Five Group

Unity of the Group

Balance of Elements

Symmetrical Balance

Asymmetrical Balance

Neutral Balance

Balance of Scale/Size

Balance of Value

Harmony and Repetition

Similarity and Repetition

The Horizion Line

Agitation and Direction

180% Maximum Contrast

90% Maximum Contrast

Congestion and Conflict

Congestion and Flow

Sable/Unsable

Heavy

Light

Falling